Market Research data was sought
for establishing the commercial potential of a new technology product
for measuring the effect of a trailer (caravan) on a tow car and
informing the driver. A survey was run at the Boat Caravan and Leisure
Show, held at the NEC Birmingham in February 2000. The questionnaire
employed was designed to help assess the safety and technical awareness
of the caravanning public. Whilst most replies were received from
members of caravanning clubs, they nevertheless represent a majority of
the caravanning public.
It was found that whilst caravanners had reasonable knowledge of these issues in general, there was definitely room for improvement. Importantly it was found that rarely was the laden weight of the caravan known accurately, despite many knowing its importance. Caravanners are quite used to the idea of accessories to improve towing safety, particularly in the form of the stabiliser. The findings here indicate a high proportion use these devices and this market remains reasonably buoyant.
The idea of new technology was of high interest to the respondents, who would be prepared to pay a significant price for this type of product. Over 90% were interested in purchasing this type of product and over 25% would pay £200 plus. Also of note was interest shown in simpler products of the same nature but with less capability; in this case just noseweight...........................................
the complete pdf version of this report
containing 16 pages and 11 charts please send an email, by
clicking the link below, with the subject - safety report.
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Company OR personnal interest (such as boat trailer, caravan, horse box etc.)